PURPOSE: we advance a team culture that helps people experience work as neither ultimate nor merely necessary, but deeply purposeful and relational. we develop each person for and beyond their contribution to the business, instead of treating them solely as organisational resources.

GROWTH: we steward people for and beyond the work of the organisation. we communicate clear expectations about each team member’s role, contribution, and areas for development. we creatively adjust roles and assignments to build competence, broaden capability, and distribute our authority and influence—all in view of both the organisation’s and the individual’s goals. where people are not meeting expectations, we communicate and act quickly, first adjusting for better alignment within the organisation, and if necessary, guiding and supporting them in leaving the organisation.

A COMMUNITY OF EXCELLENCE: we honour each team member through our human resources practices, including compensation, benefits, and tools that allow us to attract and retain the right talent—and that enable people to commit wholeheartedly to their work in light of all aspects of their vocations.

ACCOUNTABILITY: we give redemptive feedback to individuals and teams: clear, specific, developmental, consistent, gracious, and honouring. we hold ourselves and others accountable by speaking the truth in love.

BALANCE: we practice healthy and sustainable work rhythms, including intentional patterns of daily, weekly, and seasonal rest. we encourage leave for fathers, mothers, and caregivers to devote themselves to intensive care for those dependent on them without jeopardising their long-term prospects with the organisation.

DIVERSITY: we build and nurture robust diversity—of age, gender, ethnicity, skill set, and experience—at every level of the organisation, knowing that these differences lead to greater organisational impact as well as personal transformation. We create inclusive leadership pipelines, making way for women, people of color, and those who have lived experience in the issues we address.

BEING OBSESSED WITH OUR CUSTOMERS: we really understand our customers: what they value, how you can provide more of what they value, less of what they don’t and solve more of their problems. obsessing over customers is the right thing to do because ultimately they are the ones who pay your bills. customers are always beautifully, wonderfully dissatisfied, even when they report being happy and business is great. even when they don’t yet know it, customers want something better, and your desire to delight customers will drive our vision forward

CONTINUOUS IMPROVEMENT: we need to be critical and look of opportunities everyday to improve incrementally in each and every aspect of our day. this also means being open to change, and adapt in order to implement improvement. what bugs you? let us know…by working together on your idea we can continue to change, adapt and grow to ensure we continue creating the best working environment for ourselves, and service for our customers.

STRIVE FOR EXCELLENCE: no person or organisation has ever made an impact in the world by being mediocre. In everything that we do, we tackle it with this mindset. we do not measure productivity by measuring input, but rather the output and quality thereof. we want to keep on growing, improving, winning and have a positive impact on the world.

RESPECT AND LOVE: respect and love for yourself, your co-workers, management, customers and suppliers. it is in the smallest actions and gestures when one can discern if someone is genuinely caring and has respect. from the way you dress, to the urgency you adres a problem of a customer. coming back to treating others the way you would like to be treated.

COMMUNICATION AND HONESTY: 80% of problems and conflict can be resolved with proper, and preventative communication. we have to continue, day in and day out making this a priority to communicate to internal and external parties. we expect from you have the necessary skills and willingness to improve in this, as we are in the game of managing expectations and communication.

PASSION: we do not expect it from you, but really, really hope you are in love with what you do and are willing to go through the ups and downs that your “job” demands towards the greater good.